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Check out these collections.

NEW HOODED TOWELS

Compact, ultra light, quick-dry & sand-free

“QUALITY SUMMER ESSENTIALS SOURCED FROM THE MEDITERANEAN WITH LOVE.”

THE MOST ULTRA-LIGHT HOODED TOWEL

A Comfy way to change your togs and stay cool and dry at the beach.

YOUR KIDS WILL LOVE THE LITTLE PONCHOS

Perfect for the little ones summer adventures, our kids hoohed towels are super soft and quick to dry.

New colours

100% TURKISH COTTON BEACH TOWELS

Compact, quick-dry, light weight, highly absorbent & sand free.

BEACH BLANKETS & THROWS

Get ready to feel the luxurious touch of high-quality Turkish cotton on your skin. This blanket is the must-have companion for your beach days!

Whether you're headed to the beach, pool, park, or simply looking for a stylish and functional towel, a roundie beach towel is a choice that combines practicality with a touch of personality.

RUAPUKE'S NEW IDENTITY

After running RUAPUKE for three awesome years, we've realized it's time for a change. Our roots are deeply tied to our hometown on the Mediterranean Coast, and it's our desire to reflect this Mediterranean essence in our brand, as all our products come from that stunning region.

In Catalan, our native language, "Cala" means "cove," and we think it's such a beautiful name that perfectly captures the essence of the Mediterranean's amazing little coves.