OLIVE HOODED TOWELS ARE BACK
This restock won't last long!
OUR BEST SELLER IS FINALLY BACK
The fan favorite has returned. Soft, quick dry and absorbent, made for everyday comfort.
Don’t miss your chance to bring home a classic.
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All beach towels on sale now
100% TURKISH COTTON BEACH TOWELS
Compact, quick-dry, light weight, highly absorbent & sand-free.
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CHILL, RELAX, REPEAT...
THE ULTIMATE BEACH BLANKET
Feel the luxurious touch of high-quality Turkish cotton on your skin. This blanket is the must-have companion for your beach days!
NO SAND, NO PROBLEM! BIG & COZY, SOFT & COMFY.
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NEW BEACH ESSENTIAL
INTRODUCING OUR NEW ECO-FRIENDLY BEACH BAG
Get ready for sunny days with our brand new POLA BEACH BAG!
Made from sustainable and biodegradable 100% paper straw, this stylish and durable bag combines functionality with environmental resposibility.
“QUALITY BEACH ESSENTIALS SOURCED FROM THE MEDITERANEAN WITH LOVE.”
NEW HOODED TOWELS
Compact, light weight, sand-free & quick-dry
THE MOST ULTRA-LIGHT HOODED TOWEL
A Comfy way to change your togs and stay cool and dry at the beach.
YOUR KIDS WILL LOVE THE LITTLE PONCHOS
Perfect for the little ones summer adventures, our kids hoohed towels are super soft and quick to dry.
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RUAPUKE'S NEW IDENTITY
After running RUAPUKE for three awesome years, we've realized it's time for a change. Our roots are deeply tied to our hometown on the Mediterranean Coast, and it's our desire to reflect this Mediterranean essence in our brand, as all our products come from that stunning region.
In Catalan, our native language, "Cala" means "cove," and we think it's such a beautiful name that perfectly captures the essence of the Mediterranean's amazing little coves.
"My second purchase as I love the first one. Great size and quality. Use as a sofa throw and cover in the evenings. Love it."– Cassandra E.
"We absolutely love our beach towels, we already owned a few for ourselves, and have just purchased a few more to go in our Airbnb. Love the quality, kiwi local brand, beautiful colours and design."– Angelee L.
"This towel/blanket is well made using durable materials and performs well. It looks good and is a quality item that should last for a long time."– Dylan M.
"I bought this as a present for a friend who has everything and I think it will be perfect. I love the feel of it, and the design - better in real life than a picture."– Victoria B.
"Lovely towel! In love with the feel and colour."– Kiri B.
