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ENJOY THE SUNSHINE WITH

THE SOFTEST TOWEL

NEW BEACH ESSENTIAL

INTRODUCING OUR NEW ECO-FRIENDLY BEACH BAG

Get ready for sunny days with our brand new POLA BEACH BAG!

Made from sustainable and biodegradable 100% paper straw, this stylish and durable bag combines functionality with environmental resposibility.

-60% off

ALL OUR ROUND TOWELS

“QUALITY BEACH ESSENTIALS SOURCED FROM THE MEDITERANEAN WITH LOVE.”

New colours coming soon...

100% TURKISH COTTON BEACH TOWELS

Compact, quick-dry, light weight, highly absorbent & sand-free.

NEW HOODED TOWELS

Compact, light weight, sand-free & quick-dry

THE MOST ULTRA-LIGHT HOODED TOWEL

A Comfy way to change your togs and stay cool and dry at the beach.

YOUR KIDS WILL LOVE THE LITTLE PONCHOS

Perfect for the little ones summer adventures, our kids hoohed towels are super soft and quick to dry.

BEACH BLANKETS & THROWS

Get ready to feel the luxurious touch of high-quality Turkish cotton on your skin. This blanket is the must-have companion for your beach days!

RUAPUKE'S NEW IDENTITY

After running RUAPUKE for three awesome years, we've realized it's time for a change. Our roots are deeply tied to our hometown on the Mediterranean Coast, and it's our desire to reflect this Mediterranean essence in our brand, as all our products come from that stunning region.

In Catalan, our native language, "Cala" means "cove," and we think it's such a beautiful name that perfectly captures the essence of the Mediterranean's amazing little coves.